Fur - From past to present
Fur is the worlds oldest garment. It´s unique ability to keep the body warm has served as human´s protector against all kinds of weather all the way back to ancient time. In thousands of years fur has been a commodity that have crossed continents and borders. The unique material has always been precious and very much sought after. Ancient trade routes and cities are build on fur trading which has brought them development and prosperity. The world famous ancestors of the Danish people, the Vikings, were warriors but also very skilled tradespeople, and fur was of course a big part of the product selection as it is now. The fur was traded with other attractive goods as gold through the Vikings´ trade routes.
The first written sources about fur sale in Denmark come from 1294. At that time fur was associated with particular luxury and it was decided which kinds of fur noblemen could wear, and which kind only the king could wear. A good example is ermine fur. It symbolizes the royal power and for hundreds of years it was the most precious garment men could have. The king´s capes were made of ermine and were specific made to demonstrate power and wealth. There is an ermine cope included in the Danish coat of arms.
In the end of 1800th the breeding of fur animals began in Canada and Russia. From here fur breeding spread to Europe and especially the Scandinavian countries. Today the international fur business has Denmark as its´ main centre for the global fur trading. The Danish fur breeding farmers has accomplished to develop the fur business to the position it has today through cooperation and knowledge sharing. Fur business is getting stronger through the community and this has created a unique position as one of the crown jewels in the Danish business market.